Conference Programme

Thursday December 3^rd, 2.00 pm

 

• Conference Welcome by Philippe Choquet, General Manager of Institut Polytechnique LaSalle Beauvais

• Introduction by François Guillon, President of IREMAS / Marketing, Ethics, Food: Definitions, Main Concepts, Fundamental Issues for Business and Society

 

1^st Session From Ethical Principles to Implementation: Realistic Approaches

 

• Key Note Presentation by Anne Heughan, External Affairs Director, Unilever (Foods) UK and Leader of the European Health and Nutrition Group, Unilever

• Wencke Gwozdz, Centre for Corporate Social Responsibility, and Lucia A. Reisch, Professor, Department of Intercultural Communication and Management, Copenhagen Business School, Denmark / Between Voluntary Agreement and Legislation - The Delicate Case of Food Advertising Aimed at Children

• Jane Kolodinsky, Professor and Chair, University of Vermont, USA, and Erin Roche, Research Association, University of Vermont / Labels as Marketing: The U.S. Experience and Ethical Dilemmas Associated with Food Labeling

• Vincent Pompe, Wageningen University and Research Centre and Michiel Korthals, Professor, Head Department Applied Philosophy, Wageningen University, NL / Room for Manoeuvre: Implementation without Principles

 

Discussion

 

Coffee Break

 

2^nd Session Food Marketing, Ethics and Development in Emerging Countries

 

• Keynote: Dominic Schofield, Manager, Infant and Young Child Nutrition, GAIN (Global Alliance for Improved Nutrition)

• Terrence H. Witkowski, Professor of Marketing, Director of International Business Programs, California State University, Long Beach, USA / The Ethics of Food Marketing and Development: An Historical Perspective

• Bouazza Benachir, Associate Professor, Institute of African Studies, Mohammed V-Souissi University, Rabat, Morocco. Associate Researcher, Collège de France, Paris, France / What does Marketing Ethics Mean for Emerging Countries’ Exporting Food Firms?

 

Discussion

 

7.00 pm. - Gala Dinner in the Collège des Bernardins’ Nave

Keynote: Chris MacDonald (Professor, Saint Mary’s University, Member of the Editorial Board of the Journal of Business Ethics, author of the famous “Business Ethics Blog”. Chris was named one of the “100 Most Influential People in Business Ethics” for 2008 / Ethical Food Marketing in an Era of Competing Values

 

 

Friday, December 4^th, 9.00 am

 

• Morning Welcome by a Representative of Collège des Bernardins

 

3^rd Session Food Marketing, Ethics and Consumers in Mature Countries

 

• Keynote: Andrea Gavinelli, Health & Consumers Directorate General (DG SANCO), European Commission

• Pr. Lucie Sirieix, SupAgro, Montpellier, France and Dr. Patricia Gurviez, AgroParisTech, Paris, France / Food and ethics: An empirical comparison between consumers and professionals responses to ethical choices

• Michel Rogeaux, Consumer Science Expert, Danone Research / Which individual factors modulate the claim consumer understanding? What implications for an ethical validation of claim?

• Dr. Patricia Gurviez, AgroParisTech, Paris, France and Marie-Laure Mourre, IRG Université Paris Est, France / French Consumer Perceptions of Food Companies’ Ethics: Applying PKM (Persuasion Knowledge Model) to Online Word-of-mouth

 

• Discussion

 

Coffee Break

 

4^th Session Marketing Ethics in Actions

 

• Keynote: : Jean-Pierre Teyssier, Chairman of ARPP (The French advertising self-regulation association), former chairman of EASA (European Advertising Standard Alliance)

• François Guillon, Associate Professor, Chair of Food Marketing and Ethics, Institut Polytechnique LaSalle Beauvais / What becomes of MNCs’ Marketing Ethics when Travelling Abroad?

• Gérard Lebaudy, CEO, Biscuiterie de l’Abbaye (France) / Can Food SMEs Afford to Go Ethical?

• Natalie Rastoin, Directeur Général, Ogilvy France / Is Ethics Soluble in Food Marketing? The Role of Communication and Publicity

 

• Discussion

 

 

Lunch buffet

 

Friday, December 4^th, 2.15pm

 

 

Panel Discussion

 

 

A unique panel of professional, academic, government official and consumers organisation spokesmen will discuss and exchange on a fundamental future-bearing issue / Is there a Path, Open to All Stakeholders, Towards Building a Consensual Food Marketing in Europe?

Panelists: MM. Andrea Gavinelli (SANCO), Jean-Pierre Teyssier (ARPP, The French advertising self-regulation association), Ms. Natalie Rastoin (OGILVY), Ms. Laure Lavorata (Paris 12 University), M. Louis Orenga (CIV, the French Meat Information Centre) and will be moderated by M. François Guillon (IREMAS - LaSalle Beauvais)

 

• Conference Conclusions and Farewell - 4.00 pm

Contact us for more informations about the conference!