Conference Programme

Thursday December 3^rd, 2.00 pm

 

• Conference Welcome by Philippe Choquet, General Manager of Institut Polytechnique LaSalle Beauvais

• Introduction by François Guillon, President of IREMAS / Marketing, Ethics, Food: Definitions, Main Concepts, Fundamental Issues for Business and Society

 

1^st Session From Ethical Principles to Implementation: Realistic Approaches

 

• Key Note Presentation by Anne Heughan, External Affairs Director, Unilever (Foods) UK and Leader of the European Health and Nutrition Group, Unilever

• Wencke Gwozdz, Centre for Corporate Social Responsibility, and Lucia A. Reisch, Professor, Department of Intercultural Communication and Management, Copenhagen Business School, Denmark / Between Voluntary Agreement and Legislation – The Delicate Case of Food Advertising Aimed at Children

• Jane Kolodinsky, Professor and Chair, University of Vermont, USA, and Erin Roche, Research Association, University of Vermont / Labels as Marketing: The U.S. Experience and Ethical Dilemmas Associated with Food Labeling

• Vincent Pompe, Wageningen University and Research Centre and Michiel Korthals, Professor, Head Department Applied Philosophy, Wageningen University, NL / Room for Manoeuvre: Implementation without Principles

 

Discussion

 

Coffee Break

 

2^nd Session Food Marketing, Ethics and Development in Emerging Countries

 

• Keynote: Dominic Schofield, Manager, Infant and Young Child Nutrition, GAIN (Global Alliance for Improved Nutrition)

• Terrence H. Witkowski, Professor of Marketing, Director of International Business Programs, California State University, Long Beach, USA / The Ethics of Food Marketing and Development: An Historical Perspective

• Bouazza Benachir, Associate Professor, Institute of African Studies, Mohammed V-Souissi University, Rabat, Morocco. Associate Researcher, Collège de France, Paris, France / What does Marketing Ethics Mean for Emerging Countries’ Exporting Food Firms?

 

Discussion

 

7.00 pm. – Gala Dinner in the Collège des Bernardins’ Nave

Keynote: Chris MacDonald (Professor, Saint Mary’s University, Member of the Editorial Board of the Journal of Business Ethics, author of the famous « Business Ethics Blog ». Chris was named one of the « 100 Most Influential People in Business Ethics » for 2008 / Ethical Food Marketing in an Era of Competing Values

 

 

Friday, December 4^th, 9.00 am

 

• Morning Welcome by a Representative of Collège des Bernardins

 

3^rd Session Food Marketing, Ethics and Consumers in Mature Countries

 

• Keynote: Andrea Gavinelli, Health & Consumers Directorate General (DG SANCO), European Commission

• Pr. Lucie Sirieix, SupAgro, Montpellier, France and Dr. Patricia Gurviez, AgroParisTech, Paris, France / Food and ethics: An empirical comparison between consumers and professionals responses to ethical choices

• Michel Rogeaux, Consumer Science Expert, Danone Research / Which individual factors modulate the claim consumer understanding? What implications for an ethical validation of claim?

• Dr. Patricia Gurviez, AgroParisTech, Paris, France and Marie-Laure Mourre, IRG Université Paris Est, France / French Consumer Perceptions of Food Companies’ Ethics: Applying PKM (Persuasion Knowledge Model) to Online Word-of-mouth

 

• Discussion

 

Coffee Break

 

4^th Session Marketing Ethics in Actions

 

• Keynote: : Jean-Pierre Teyssier, Chairman of ARPP (The French advertising self-regulation association), former chairman of EASA (European Advertising Standard Alliance)

• François Guillon, Associate Professor, Chair of Food Marketing and Ethics, Institut Polytechnique LaSalle Beauvais / What becomes of MNCs’ Marketing Ethics when Travelling Abroad?

• Gérard Lebaudy, CEO, Biscuiterie de l’Abbaye (France) / Can Food SMEs Afford to Go Ethical?

• Natalie Rastoin, Directeur Général, Ogilvy France / Is Ethics Soluble in Food Marketing? The Role of Communication and Publicity

 

• Discussion

 

 

Lunch buffet

 

Friday, December 4^th, 2.15pm

 

 

Panel Discussion

 

 

A unique panel of professional, academic, government official and consumers organisation spokesmen will discuss and exchange on a fundamental future-bearing issue / Is there a Path, Open to All Stakeholders, Towards Building a Consensual Food Marketing in Europe?

Panelists: MM. Andrea Gavinelli (SANCO), Jean-Pierre Teyssier (ARPP, The French advertising self-regulation association), Ms. Natalie Rastoin (OGILVY), Ms. Laure Lavorata (Paris 12 University), M. Louis Orenga (CIV, the French Meat Information Centre) and will be moderated by M. François Guillon (IREMAS – LaSalle Beauvais)

 

• Conference Conclusions and Farewell – 4.00 pm

Contact us for more informations about the conference!