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Food Marketing and Ethics Today
First European Conference
Dec. 3-4th, 2009
Collège des Bernardins, Paris, France
A Conference for All Companies and Researchers of the Food Galaxy
Many European and American studies have shown all these years that the gap is widening between the food system and the public. Consumers and society today expect from food firms that they manage the ethical issue at its heart, which means several dimensions: Enhance or not one’s products’ social utility, respect or not vulnerable consumers, contribute or not to the people’s health, decrease or increase the social gradient, etc.
Save the date (Dec. 3rd and 4th) and participate to a stimulating international Conference, a food for thought for executives of the food world: General management, R&D, marketing and communication experts, all eventually linked to the ethical content of products sold in our supermarkets.
One will discover the reality of food marketing in a difficult context where competition between brands and sales forces is enhanced by the Crisis, where applying even the best corporate codes of ethics becomes critical.
This Conference will be the first opportunity in Europe to listen to practical cases and studies described by renowned professionals and academics from Europe, North America and Africa, and to discuss freely with colleagues and experts.
Program, Scientific Committee, Registration, Sponsoring the Event
